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AB Living Group and Marriott extend collaboration with three extra projects in Mexico
By Megan Whitby 21 Dec 2022
AB Living wants to create unique global developments that touch on wellness, real estate and/or hospitality Credit: Marriott international
Marriott International has announced the signing of three all-inclusive luxury resorts in Mexico with developer AB Living Group (AB Living).

AB Living is a newly-launched global real estate development firm conceptualised by Alfredo Bataller – founder of established Spanish destination spa brand SHA Wellness Clinic. AB Living is the totality of AB Wellness (responsible for the SHA brand), AB Hospitality and AB Properties.

The company's mission is to develop properties that touch on each of AB’s entities – wellness, hospitality and real estate.

AB Living's new deal with Marriott will see the two organisations realise all-inclusive hotels under the following brands: JW Marriott, W Hotels and The Luxury Collection.

The properties will include:
• Almare Luxury Collection on Isla Mujeres (opening 2024).
• JW Marriott Costa Mujeres (opening 2026).
• All-Inclusive W Marriot Costa Mujeres (opening 2026).

Marriott is already working with AB Living to develop The St. Regis Costa Mujeres Resort in Mexico which is slated to open in 2025.

“Working with the most prominent brand in hospitality is exactly the vision for AB Living,” stated Alejandro Bataller, vice president of AB Living.

“As we continue to expand our services, offerings and developments, we are eager to work with like-minded companies and brands that are evolving the travel and hospitality space and we look forward to doing just that with Marriott.”

“These resorts will elevate the current hospitality offering in the destination and further expand our luxury footprint in the region,” added Laurent De Kousemaeker, Marriott’s chief development officer.


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International SPA Association - iSPA
International SPA Association - iSPA
International SPA Association - iSPA
International SPA Association - iSPA
News   Products   Magazine
NEWS
AB Living Group and Marriott extend collaboration with three extra projects in Mexico
POSTED 21 Dec 2022 . BY Megan Whitby
AB Living wants to create unique global developments that touch on wellness, real estate and/or hospitality Credit: Marriott international
Credit: Sha Wellness
Working with the most prominent brand in hospitality is exactly the vision for AB Living
– Alejandro Bataller
Marriott International has announced the signing of three all-inclusive luxury resorts in Mexico with developer AB Living Group (AB Living).

AB Living is a newly-launched global real estate development firm conceptualised by Alfredo Bataller – founder of established Spanish destination spa brand SHA Wellness Clinic. AB Living is the totality of AB Wellness (responsible for the SHA brand), AB Hospitality and AB Properties.

The company's mission is to develop properties that touch on each of AB’s entities – wellness, hospitality and real estate.

AB Living's new deal with Marriott will see the two organisations realise all-inclusive hotels under the following brands: JW Marriott, W Hotels and The Luxury Collection.

The properties will include:
• Almare Luxury Collection on Isla Mujeres (opening 2024).
• JW Marriott Costa Mujeres (opening 2026).
• All-Inclusive W Marriot Costa Mujeres (opening 2026).

Marriott is already working with AB Living to develop The St. Regis Costa Mujeres Resort in Mexico which is slated to open in 2025.

“Working with the most prominent brand in hospitality is exactly the vision for AB Living,” stated Alejandro Bataller, vice president of AB Living.

“As we continue to expand our services, offerings and developments, we are eager to work with like-minded companies and brands that are evolving the travel and hospitality space and we look forward to doing just that with Marriott.”

“These resorts will elevate the current hospitality offering in the destination and further expand our luxury footprint in the region,” added Laurent De Kousemaeker, Marriott’s chief development officer.
RELATED STORIES
SHA Wellness founder launches global real estate development firm, AB Living Group


Alfredo Bataller, founder of established Spanish destination spa Sha Wellness Clinic (SHA) has launched a real estate development firm called called AB Living Group (AB Living).
Ritz-Carlton Spas unveil new wellness journeys created in collaboration with ESPA


Global spa brand ESPA has produced exclusive wellness programming, named Meaningful Wellness Journeys, for select Ritz-Carlton hotel spas across the globe.
Mangroves and constellations inspire upcoming St. Regis Kanai Resort in Mexico


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MORE NEWS
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Rosewood Le Guanahani St Barth offers ocean-themed yoga for Global Wellness Day
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD).
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